Job Title

Lutron Electronics Company, Inc Architecture & Design (A & D) Marketing Manager US-NY-New York Job ID: 2025-4770 Type: Regular Full-Time # of Openings: 1 Category: Marketing Lutron - NYC PENN 1 Overview Lutron is seeking a strategic, creative, and relationship-driven Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journeyu2014through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence. Responsibilities Creative & Strategic Campaign Development- Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem- Collaborate with internal Communications team on the creative campaign strategy and deliverables- Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning- Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channelsu2014ensuring reach, consistency, and measurable outcomes- Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests- Coordinate the execution of events and brand activations in partnership with internal teams and agency support- Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts Customer Insights & Journey Optimization- Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development- Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners- Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification- Serve as an internal voice of the residential A&D audienceu2014gathering insights, feedback, and unmet needs Industry Relationship Building- Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities- Identify high-impact sponsorships, collaborations, and industry moments to align the brand with- Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials.- Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities Qualifications Starting pay: $140,000/yr to $185,000/yr; Lutron's employee benefits include 401k match, health, dental, life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.u00a0u00a0Lutron Electronicsu2019 position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent.u00a0 Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website atu00a0u00a0[is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics[]( Salary: 140000 - 185000 yearlyPI280513828 Equal employment opportunity, including veterans and individuals with disabilities [Apply Here]( PI280513828Minimum Salary: 140000Maximum Salary: 185000Salary Unit: Yearly