Job Title

Overall Objective The Paid Social Media Buyer assists the performance media team with executing paid social media strategies and programs that are a part of a larger, integrated, retail program that is focused on meeting overall Client business goals. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid social programs. The Paid Social Media Buyer assists with paid social ad placements, reporting, ongoing campaign optimization, deck preparation, and defining overall KPIu2019s and goals per platform. They will work alongside other members of the Performance Media team to make recommendations on media buys, optimization and messaging published on paid social media platforms & other digital media platforms. Responsibilities Social Campaign Execution u00b7 Build, QA and launch paid social campaigns across platforms . u00b7 Budget and bidding allocation across platforms. u00b7 Analyze campaign data to give optimization recommendations, and make those optimizations in-platform. u00b7 Knowledge of audience types, and able to give audience recommendations based on campaign parameters (1st Party, 3rd Party, custom audiences, LAL, Interests and Behaviors, etc.). u00b7 Test and give recommendations on new platform features. u00b7 Create effective tactics and recommendations based on client and team briefs/instructions. u00b7 Proofread all communications, decks & reports to ensure information accuracy. u00b7 Maintain client brand guidelines and copy standards. u00b7 Effective time management skills to manage multiple projects simultaneously while meeting deadlines. u2022 Assist with all process paperwork including, but not limited to: copy documents, documentation of social communications and efforts, IATBs, invoicing and billing, etc. u2022 Daily, weekly and monthly reporting on top-level KPIu2019s. u2022 Participate in client calls / meetings as needed. Requirements u00b7 Bachelor's degree in Advertising, Marketing, or Business. u00b7 2+ yearsu2019 experience in Paid Social Media Buying, with hands-on experience in Meta, X, TikTok, LinkedIn and Snap ad accounts. u00b7 Proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new tools and software. Advanced proficiency in Microsoft Excel is a plus. u00b7 Must be passionately in tune with latest social media developments, online behaviors, and trends. u00b7 Proven ability to manage multiple tasks with a strong attention to detail, while meeting deadlines. u00b7 A strong sense of urgency and commitment to get the job done efficiently and with high quality. u00b7 Ability to communicate, both written and verbal, with people at all levels of an organization. Required Skills Required Experience