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Introduction A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey. Your role and responsibilities HashiCorp (an IBM company) is looking for a data centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go-to-market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision-making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross-functional manner, fostering close collaboration with Marketing stakeholders to address long-term roadmaps and visions. Our ideal candidates are organized, process-oriented, and possess a proven track record of successfully delivering high-priority and high-impact initiatives in a fast paced environment.Responsibilities:General support for various Marketing domainsPulling existing reportingMaking adjustments to meet changing business needsSupport Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on u2018Acquisition Programu2019 for all Leads or campaign attribution details.Utilize SQL to make changes to our Snowflake data tables and viewUse existing tables/views with additional requirements to add new fields using SQL logicCompile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)Complete QA for our Tableau instance, dashboards, reporting and moreSupport stakeholders with Attribution reporting to inform ROI recommendationsHelp drive the operations behind our pipeline attribution project including:Campaign/membership backfillsLead source attribution reportingCampaign data synthesis Required technical and professional expertise BI Tool knowledge - Tableau - creating dashboards to support business stakeholders, QA existing instance for optimizationSnowflake - basic understanding and comfortability writing queries that can be replicated in BI toolsSQL - basic SQL queries, as well as strong working knowledge of view development to support tableau buildsSalesforce - general knowledge as well as an understanding of back end objects to support system cleanup/backfillMarketo - understanding of how Marketo & Salesforce align; Marketo reportingPipeline Attribution knowledgeProcess and detail orientedAnalytical/systems thinkingProblem solving/Strategic thinking Preferred technical and professional experience Familiarity with HashiCorp & IBM products and servicesIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.