Job Title

Overall Objective: To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients. Responsibilities: u00b7 Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following; o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online) o Couponing via FSI, shared and direct mail alternatives o Local events ideation and implementation, i.e., local guerilla marketing u00b7 Work as part of a media planning and buying group, applying media solutions to overall client objectives u00b7 Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan u00b7 train assistant level employees u00b7 As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service u00b7 Organize, implement and control the day-to-day media planning development process including coordination among assistants. u00b7 Plan traditional media campaign strategy in tandem with interactive media team u00b7 Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clientsu2019 historical media activity reports to develop media plans u00b7 Complete assigned areas of the annual media plan(s) in their entirety u00b7 Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s) u00b7 Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client u00b7 Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses u00b7 Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation u00b7 Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner u00b7 Negotiate the print/OOH rates and added value. u00b7 Issue insertion orders from BAP for all print/OOH/internet planned for each market u00b7 Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to; o Understanding of current marketplace conditions, o Competitive spending, o Media and Promotional Opportunities o Invoice Approval and Billing. Requirements u00b7 Bacheloru2019s degree in business, marketing, advertising or related field u00b7 4+ years media planning experience as a Media Planner u00b7 Demonstrated presentation and writing skills u00b7 Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print u00b7 MS Office: Internet Explorer, Excel, Word and PowerPoint u00b7 Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons u00b7 Experience in working with retail clients is highly desirable u00b7 Experience directly managing a staff of one or more is highly desirable u00b7 Full-service agency experience preferred, but not required The responsibilities are many, various, and not limited to those written in this document Required SkillsRequired Experience