To Apply for this Job Click Here PaidSocialMediaManager Contract|6Months(PotentialtoConvert) Hybrid,2daysremoteperweek|Englewood,CO PayRate:$65-$75/hour LakeshoreTalentispartneringwithagrowing,mission-drivenorganizationinthehealthandwellnessspacetoidentifyaPaidSocialMediaManagerforacontractopportunitywithstrongpotentialtoconvert. Thisisahands-on,performance-focusedroleforapaidsocialexpertwhothrivesindirect-responseenvironmentsandunderstandshowpaidsocialdrivesrealbusinessoutcomes—notjustclicksorengagement.You’llownpaidsocialasacoreacquisitionchannel,managingcampaignsend-to-endacrossMeta,TikTok,andSnapchat. WhatYou’llDo PaidSocialOwnership&AcquisitionStrategy Ownend-to-endpaidsocialexecutionacrossMeta(Facebook&Instagram),TikTok,andSnapchat Developandmanagefull-funnelacquisitionstrategiesfocusedonprospecting,leadgeneration,andconversion Activelymanagebudgets,biddingstrategies,audiences,placements,andformats Optimizecampaignswithastrongunderstandingofgeo-targeting,localmarketdynamics,andregionalperformance MonitorandoptimizetowardKPIsincludingCPA,CAC,leadvolume,conversionrate,LTV,andincrementality Experimentation&A/BTesting BuildandexecuteastructuredA/Btestingroadmaptoimproveacquisitionefficiency Testcreativehooks,messaging,offers,formats,audiences,targetingstrategies,andgeo-basedapproaches Analyzeresultsandrapidlyscalelearningsacrossplatforms Ensuretestsareimplementedaccuratelyandconsistently CreativeOptimization(Direct-ResponseFocus) Partnerwithcreativeteamstodevelopconversion-drivenpaidsocialcreative Translateperformanceinsightsintoclearcreativedirection Owncreativetrafficking,namingconventions,rotation,andin-platformexecution Ensurecreativealignswithbrandstandardswhiledrivingmeasurableresults Measurement,Attribution&Reporting Leverageplatformdataandmulti-touchattributiontoolstoevaluateperformance Interpretattributionoutputstoidentifyincrementalimpact Buildclear,conciseperformancereportingfocusedoninsightsandnextactions Usedatatocontinuouslyrefinestrategy,testing,andbudgetdecisions Cross-FunctionalCollaboration WorkcloselywithCreative,CRM/Lifecycle,Growth,andDigitalteams Sharelearningsthatimproveacquisitionperformanceacrosschannels RequiredQualifications 2+yearsofhands-onpaidsocialexperiencewithastrongacquisitionordirect-responsefocus Direct,in-platformexperiencemanagingcampaignsonMeta,TikTok,andSnapchat ProvenexperienceexecutingA/Btestsdirectlywithinadplatforms Experiencemarketingforlocation-based,multi-unit,orservice-drivenbusinesses(fitness,healthcare,retail,etc.) Strongunderstandingofgeo-targetingandlocalmarketoptimization Experienceusingmulti-touchattributionplatformstoguideoptimizationandbudgetdecisions Comfortableowningbothstrategyandexecution,includingdailycampaignmanagementandQA Applicants: Portfolioorcasestudiesarestronglypreferredandshouldbeincludedinthecandidatebiowhenpossible To Apply for this Job Click Here
Job Title
Paid Social Media Manager