There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and countingNew York-based consumer PR agency is looking for a Vice President to join the team. A Vice President is responsible for the management of a sizeable portion of the agency’s business, including development of strategic PR plans, providing strategic counsel to clients, and management of accounts to ensure agency profitability. Vice Presidents also manage account teams to maximize each team member’s performance while driving accountability and fostering respect and collaboration.Lead client PR programs from concept/planning through completion/evaluationDevelop and propose strategic, creative ideas and tactical elements for client programs; demonstrate an ability to autonomously handle these responsibilities when neededEnsure that Senior Account Supervisors/Account Supervisors manage account teams and programs to deliver high quality results on-time and on-budgetAnticipate issues; recognize potential fiscal challenges and take action early to remedy themMake recommendations for ways to meet client needs; demonstrate an expertise and understanding of the clients’ marketplace and businessServe as a representative of the client and agency on-site at client eventsManage account financials: develop and manage budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.Regularly monitor to ensure execution is profitable for the agency while meeting client objectives; demonstrate an ability to balance these two requirements and find solutions that satisfy bothProvide analysis to clients of program resultsSustain accounts, minimize and limit account turnover (for reasons other than client financial/corporate or conflict resignations, etc.)Serve as primary client contact and build/maintain strong relationships with key client personnelAccommodate and anticipate client needs; make recommendations to clientsRespond to requests for information from clients in a timely mannerLead client calls, meetings, and presentations to the client; participate in client brainstormsUse metrics and analytics to provide insights and counsel to clients pertaining to programs and proposalsRecognize and seek opportunities to grow client accounts; utilize relationships with clients to sell in incremental opportunitiesDevelop a vision for each account’s direction and work with team members to achieve goalsTake strategic risks to push accounts to the next level, in an effort to secure incremental business opportunitiesRecognize and pursue opportunities to introduce clients to the agency’s specialized services, in an effort to secure incremental business opportunitiesBuild, lead and develop engaged and successful account teamsHelp team members understand the role of PR in a program’s marketing mix.Manage overall team billability and drive staff utilization to ensure efficient use of all team members’ time; bring time allocation issues to the attention of agency managementAct as an internal and external talent ambassadorManage the performance review process, identifying growth opportunities for all team members and constructively providing feedback on areas for improvementIdentify issues within teams and assist in finding resolutionsMaintain relationships with key contacts at traditional and social media outlets; leverage those relationships to obtain desired media coverage on behalf of the agency and/or clientsCompile presentations for new business and business renewal proposals; participate in new business and/or business renewal pitchesParticipate in agency brainstorm sessions for client programsLead an agency committee, as designated/asked; participate in and drive agency initiatives, visibility efforts and staff developmentDemonstrate an interest in the long-range health of the agencyRepresent the agency in professional associations; develop new professional contacts through participation in outside organizationsAbility to:Understand the clients’ business and relevant industry trends and use the information to develop strategic PR programsManage multiple accounts and projectsTrain and mentor junior and mid-level staffEffectively delegate work among account teamsTravel to client and event locations; meet with clients at their office locations/headquartersDemonstrate strong writing, editing, presentation and interpersonal communications skillsShow integrity and good judgment when working with colleagues and clientsDeal constructively with client and personnel situationsMedia-savvy Vice President, Consumer to support a major retail brand at the forefront of innovation and industry transformation. This is a high-visibility, high-impact role for a communications professional who is as fluent in the traditional newsroom as they are in today’s evolving media landscape—across Substack newsletters, podcasts, and independent news creators. The ideal candidate is a media expert with a sharp editorial instinct, leading the charge on earned media strategy and storytelling across a range of topics, including employee artificial intelligence, . You’ll play a central role in crafting and amplifying narratives that resonate across platforms and audiences, driving earned media coverage and thought leadership that breaks through in both legacy outlets and next-gen channels.B.A. in Public Relations, Journalism, Communications or the likeEight (8) to ten (10) years of experience in a public relations agency or similar position; three (3) or more years of supervisory experienceProficiency in Microsoft Office (Word, Excel, PowerPoint)In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115K- $150K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https:hunterpr.com
Job Title
Vice President: Consumer