Job Title

DescriptionAmazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Retail and Consumer Goods (RCG) Industry to design and execute high-impact ABM programs for enterprise customers within a designated field territory and deliver the industryu2019s largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Sr. Account-Based Marketing Manager will own the end-to-end execution of select RCG ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. Key job responsibilities u2022 Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact u2022 Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs u2022 Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization u2022 Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences u2022 Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts u2022 Drive operational excellence through standardized processes, documentation, and best practices u2022 Track and report on program performance, using data to optimize and scale successful approaches u2022 Manage program budgets effectively, demonstrating frugality while maximizing impact u2022 Collaborate with global ABM community to share learnings and adopt proven practices Success Measures: u2022 Pipeline influence and revenue contribution from ABM accounts u2022 Account engagement metrics and program ROI u2022 Sales team satisfaction scores u2022 Program execution quality and timeliness u2022 Process improvement and best practice contributions A day in the life ABOUT AWS: Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnu2019t followed a traditional path, or includes alternative experiences, donu2019t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the worldu2019s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating u2014 thatu2019s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, thereu2019s nothing we canu2019t achieve in the cloud. Inclusive Team Culture Here at AWS, itu2019s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Basic Qualifications- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to measure impact and determine improvements - 6+ years of professional marketing experience with demonstrated success in B2B marketing - 4+ years of direct ABM program management experiencePreferred Qualifications- Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Experience in developing and managing acquisition marketing or channel programs - Experience in marketing or marketing research - Experience presenting metrics and progress to goal to senior leadership Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 130,000.00 - 185,000.00 USD annually USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually