What You'll Do:- Own Strategic Account Marketing Strategy:u00a0Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet's most critical global customers.- Drive High-Impact ABM:u00a0Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.- Orchestrate Bespoke Engagement:u00a0Design and execute ABMu00a0 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data- Establish FMM as a Strategic Partner:u00a0Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.- Deliver Event Excellence:u00a0Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.- Drive Executive Alignment:u00a0Facilitate strategic connections between Smartsheet's executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.- Master Buying Committee Orchestration:u00a0Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.- Maintain Operational Rigor:u00a0Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.- Lead Through Change:u00a0Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.- Represent the Field:u00a0Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.What Success Looks Like:- Predictable Pipeline Engine:u00a0Strategic account marketing operates as a measurable engine aligned to enterprise sales priorities.- Deepened Penetration:u00a0Demonstrable improvement in pipeline coverage, velocity, and executive-level relationships within assigned accounts.- Repeatable Frameworks:u00a0Creation of high-touch engagement templates and operating rhythms that scale across the global organization.You Have:- 12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).- Proven Track Record:u00a0Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.- Strategic Builder Mindset:u00a0Experience establishing and scaling field marketing programs and operating models from the ground up.- Data-Driven Mindset:u00a0Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.- Executive Presence:u00a0Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.- Ability to Navigate Ambiguity:u00a0Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.- B2B SaaS experienceu00a0strongly preferred.
Job Title
Field Marketing Director, Global Accounts