Job Title

NY HELP Yes Agency Human Rights, Division of Title Multimedia Production Program Specialist 1 (NY HELPS) Occupational Category Administrative or General Management Salary Grade 18 Bargaining Unit PS&T - Professional, Scientific, and Technical (PEF) Salary Range From $66951 to $85138 Annually Employment Type Full-Time Appointment Type Permanent Jurisdictional Class Competitive Class Travel Percentage 15% Workweek Mon-Fri Hours Per Week 37.5 Workday From 9 AM To 5 PM Flextime allowed? No Mandatory overtime? No Compressed workweek allowed? No Telecommuting allowed? Yes County Kings Street Address 55 Hanson Place, Room 1084 City Brooklyn State NY Zip Code 11217 Duties Description Have you spent time or your career designing complex graphics and digital art? Do you enjoy the process of making a viral and trending TikTok? The New York State Division of Human Rights is seeking an innovative and forward-thinking creative specialist to join our team. The ideal candidate will be responsible for developing and executing a wide range of digital materials to enhance the agency's brand, engage stakeholders, educate the public about civil rights protections, and promote our initiatives. This role requires a strong understanding of visual communication, digital platforms, and strategic messaging. Our Communications Unit is looking for someone who is easy-going, flexible with assignments and able to prioritize projects, excited about the opportunity to hone their craft, and looking to create the Divisionu2019s next viral moment. The candidate selected for this role must be willing to travel. DUTIES AND RESPONSIBILITIES: u2022 Graphic Creation: Design compelling visual assets for various platforms, including social media, websites, newsletters, flyers, posters, and handouts, ensuring brand consistency and aesthetic appeal. u2022 Social Media Management: Develop and schedule engaging content for the agency's social media channels, monitor engagement, and optimize postings per platform. Have an understanding of analytical reporting. u2022 Newsletter and Email Marketing: Assist in creating and distributing regular newsletters and targeted email campaigns to various audiences, ensuring clear and effective communication. u2022 Video Production: Produce, film, and edit both short-form (ex: Instagram Reels, TikToks) and long-form (ex: YouTube, produced videos) video content for promotional, informational, and educational purposes, from concept development and storyboarding to final editing. u2022 Production Knowledge: Possess knowledge of video production equipment (e.g., cameras, lighting, microphones) and staging techniques to ensure high-quality video output for various settings. u2022 Web Design and Content Management: Contribute to the design, development, and maintenance of the agency's website, ensuring content is up-to-date, user-friendly, and visually appealing. u2022 Presentation Building: Develop professional and impactful presentations for internal and external stakeholders, utilizing strong visual design and clear messaging. u2022 Digital Strategy: Collaborate on the development and implementation of digital communication strategies to achieve agency goals, integrating various communication channels effectively. u2022 Marketing and Branding: Support the agency's marketing and branding efforts by ensuring all communications align with established brand guidelines and contribute to a cohesive brand identity. u2022 Merchandise Creation: Assist in the design and development of branded merchandise for promotional events and giveaways. Minimum Qualifications This title is part of the New York Hiring for Emergency Limited Placement Statewide Program (NY HELPS).Promotion: Current New York State employees with one year or more of permanent, contingent-permanent or 55b/c service as an Audiovisual Production Specialist, Graphic Designer 1, Photographer 3, or Audiovisual Training and Production Specialist. Non-Competitive Minimum Qualifications: Six years of experience in producing multimedia communication projects using elements of audiovisual production, or graphic design for web, or graphic design for print; OR, bachelor's degree in video and/or TV and/or film production, web interface design, graphic design, communications design, or a closely related field and two years of experience as listed above.Preferred Qualifications:u2022 Proven experience in graphic design software (e.g., Adobe Creative Suite: InDesign, Photoshop, Acrobat Pro, Canva). u2022 Demonstrated experience in social media management and content creation (Facebook, Instagram, LinkedIn, Twitter (X), Threads). u2022 Proficiency in video editing software and techniques. u2022 Excellent written and verbal communication skills. u2022 Ability to manage multiple projects simultaneously and meet deadlines. u2022 Ability to translate complex topics, including laws and policies, into clear and engaging visual content. u2022 Strong attention to detail and a commitment to producing high-quality work. u2022 Experience with presentation software (e.g., PowerPoint, Google Slides). u2022 Knowledge of marketing and branding principles. u2022 Understanding of email marketing platforms and best practices. u2022 Experience with web content management systems and basic web design principles. u2022 Knowledge of the process of developing and implementing paid media campaigns. u2022 Proficiency in the Spanish language. u2022 Valid driveru2019s license. For the duration of the NY HELPS Program, this title may be filled via a non-competitive appointment, which means no examination is required but all candidates must meet the minimum qualifications of the title for which they apply.At a future date, it is expected employees hired under NY HELPS will have their non-competitive employment status converted to competitive status, without having to compete in an examination. Employees will then be afforded with all of the same rights and privileges of competitive class employees of New York State. While serving permanently in an NY HELPS title, employees may take part in any promotion examination for which they are qualified. Additional Comments We offer a comprehensive benefits package, including:u2022 Holiday & Paid Time Offu2022 Public Service Loan Forgiveness (PSLF)u2022 Pension from New York State Employeesu2019 Retirement Systemu2022 Affordable Health Care optionsu2022 Family dental and vision benefits at no additional costu2022 NYS Deferred Compensation planu2022 Access to NY 529 College Savings ProgramPlease note that specific benefits and programs may vary based on negotiating unit, current contract, and length of State service.All people with disabilities are encouraged to apply.This position is eligible for additional $4000 location pay. Some positions may require additional credentials or a background check to verify your identity. Name Human Resources / CG Telephone Fax Email Address Address Street Agency Building One, Empire State Plaza City Albany State NY Zip Code 12220 Notes on Applying Interested candidates should submit a resume, cover letter, and a portfolio of relevant work. Please include a brief description of your approach to planning a branded campaign in your cover letter. To ensure your application is routed correctly, indicate the Vacancy ID number of the posting for which you are applying.