Job Title

Job DescriptionThe Healthcare Analytics Solutions (HAS) Marketing Director is a marketing leader for the Healthcare Analytics Solutions business and strategic growth partner to the HAS General Manager. The Director will develop marketing insights and strategic marketing plans to fulfill business growth priorities; drive execution through collaboration across HAS sales and business development teams; liaise across the Quest Enterprise to support HAS development plans.Healthcare Analytics Solutions is a high-growth business looking to continue its growth acceleration. Healthcare Analytics Solutions provides data, analytics and services to 5 business segments: Pharma, Clinical Trials, Health Systems, Health Plans and Public Health.Responsibilities:Oversee development and delivery of Healthcare Analytics Solutions (HAS) marketing planDevelop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leadsIdentify and represent customer and market insights for HAS teamTrack market trends and derive competitive strategy and differentiation by product typeIdentify product/service opportunities and work across HAS business to address themEnsure translation and representation of market opportunities in marketing strategiesPartner with internal Quest Business partners (Health Systems, Health Plans, Consumer, HCP, Pharma Services) to deploy product-specific programmingSales support content around specific solutionsConduct research and distill customer data and analytics into tactical developmentProvide guidance on call point requirements and develop and execute tactics aligned to the buyer's journeyIntegrate voice of customer into marketing strategies and tacticsDrive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysisBuild relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)Manage budget and allocate/invest funds wiselyMeasure and report performance of marketing campaigns, gain insight and assess against goalsQualifications:Bachelor's Degree, Business degree preferredMinimum 10 years success in a marketing role;5+ years healthcare industry experience preferred;Healthcare technology experience a plusUp to 30% business travel requiredSuperior strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunitiesStrong capabilities in analyzing data to demonstrate quantifiable opportunities or resultsSuperior marketing capabilities to design and execute marketing strategies and tactics to maximize opportunities to different customer types such as Pharma, Public Health, Hospitals, and PatientsTeam oriented - ability to lead diverse, cross functional teams and in a matrix environmentSuperior communication skills including ability to deliver formal business presentations to executive leadershipInitiative - ability to independently problem solve and find resolutionsCore marketing capabilities to build and lead marketing strategies and tactics to maximize opportunities56607Quest Diagnostics honors our service members and encourages veterans to apply.While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.or any other legally protected status.Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets