Job Title

Description We are looking for a Marketing Automation Manager to join our team on a contract-to-permanent basis in Irvine, California. This role offers an exciting opportunity to lead impactful marketing campaigns and optimize automation strategies. The initial contract will last 3-6 months, with the potential for a permanent position based on performance. Responsibilities: u2022 Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement. u2022 Manage email marketing campaigns, ensuring they are targeted, personalized, and effective. u2022 Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights. u2022 Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives. u2022 Monitor and analyze key performance metrics to continuously improve campaign outcomes. u2022 Develop and maintain segmentation strategies to enhance audience targeting and personalization. u2022 Ensure compliance with data privacy regulations and best practices in all marketing activities. u2022 Provide training and guidance to team members on marketing automation tools and techniques. u2022 Stay updated on industry trends to recommend innovative approaches to marketing automation. Requirements u2022 Proven experience in marketing automation and digital marketing roles. u2022 Proficiency in using platforms such as Customer.io, Salesforce, and other marketing automation tools. u2022 Strong knowledge of email marketing best practices and campaign management. u2022 Familiarity with CRM systems and the integration of marketing automation platforms. u2022 Excellent analytical skills with the ability to interpret data and make data-driven decisions. u2022 Strong communication and collaboration skills to work effectively with diverse teams. u2022 Understanding of data privacy laws and marketing compliance standards. u2022 Bachelor's degree in Marketing, Business, or a related field is preferred. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.