Job Title

Job Description Insight Global is seeking a Content Marketing Specialist for a top SaaS client supporting a regulated industry. This individual will play a critical role in executing content strategy across email, web, blog, and lifecycle campaigns. The ideal candidate is a strong B2B writer who thrives in cross functional collaboration, can translate complex product and industry information into compelling content, and understands how content supports demand generation and customer engagement. This role is ideal for someone who can move quickly, contribute immediately, and balance creativity with operational efficiencyu2014leveraging AI tools thoughtfully without sacrificing authentic, human driven storytelling. Content Creation & Editing (45%) u2022u2003Write, edit, and publish multi channel content including blog articles, web pages, marketing emails, social posts, newsletters, product and customer communications, and educational resources u2022u2003Repurpose and adapt content for different channels and audiences (U.S., U.K., AUS, and others as the business develops) u2022u2003Ensure all content meets Fx5 brand, tone, and accuracy standards, including grammar, clarity, and compliance requirements u2022u2003Translate product, technical, and regulatory information into accessible, engaging content for distillery partners ________________________________________ Campaign, Email, and Lifecycle Support (20%) u2022u2003Draft and support execution of marketing and lifecycle emails through Mailchimp, Pardot, or similar platforms u2022u2003Build email templates, audience segments, and A/B tests based on direction from the Manager of Marketing u2022u2003Collaborate on nurture programs, product adoption campaigns, and retention focused communications ________________________________________ Content Management, SEO, and Web Updates (15%) u2022u2003Update, maintain, and optimize website content using WordPress or similar CMS tools u2022u2003Apply SEO best practices (keywords, metadata, internal linking, readability) to improve discoverability and performance u2022u2003Manage content calendars, publishing workflows, and version control across digital platforms ________________________________________ Analytics, Reporting, and Continuous Improvement (10%) u2022u2003Track and analyze content performance metrics, including email engagement, page views, CTR, and SEO rankings u2022u2003Identify opportunities for improvement using data insights and share recommendations with the Manager of Marketing u2022u2003Participate in test and learn cycles for messaging, subject lines, CTAs, and content formats ________________________________________ Cross Functional Collaboration & Support (10%) u2022u2003Partner with Product, Customer Success, and Sales to source information, gather customer stories, and refine content accuracy u2022u2003Support internal knowledge and enablement materials, including product updates, FAQs, and guides u2022u2003Coordinate with contractors or vendors (writers, designers) as directed by the Manager of Marketing u2022u2003Assist with event planning, coordination, materials development, fulfillment, and on site engagement as needed We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022u20032u20134 years of B2B content marketing experience u2022u2003Bacheloru2019s degree in Marketing (or related field) u2022u2003Experience producing and publishing content across multiple digital channels (e.g., web, email, blog, social) u2022u2003Strong written communication and storytelling skills u2022u2003Experience using AI tools for efficiency in content workflows u2022u2003CMS experience (WordPress, Webflow, or similar) for: ou2003Content creation, updates, publishing ou2003Basic formatting and SEO elements u2022u2003Experience with Pardot / Marketing Cloud Account Engagement - u2014for building email campaigns, landing pages, forms, digital assets, automated nurture workflows, and managing lists, dynamic segments, tags, behavioral triggers, and campaign reporting u2022u2003Digital asset creation tools(e.g., Canva or equivalent) to prepare visuals for email, web, and social channels aligned to brand standards. u2022u2003Experience with collaboration & project management tools: ou2003Confluence, Jira, Asana, Trello, Notion, Monday, etc u2022u2003Ability to collaborate cross functionally and hit the ground running ________________________________________ u2022u2003WordPress u2022u2003SEO best practices and content optimization u2022u2003SaaS or regulated/technical industry background u2022u2003Experience with analytics and performance reporting u2022u2003Experience supporting nurture campaigns and lifecycle marketing