Job Title

Weu2019re looking for a marketing leader who understands the Mass Affluent customer and the distribution partners who support them. In this role, youu2019ll help grow our life insurance business by strengthening relationships and delivering programs that help producers sell with clarity and confidence. Youu2019ll partner with internal and external teams to guide decisions that improve ROI and sales, and youu2019ll use tools like Gen AI to enhance engagement and support stronger business performance. Youu2019ll develop marketing strategies that position us as the trusted partner for growing families and emerging wealth builders. Youu2019ll simplify product stories, highlight our digital and underwriting advantages, and support the field with turnkey content and campaigns that match how they work. The Insurance Marketing Team , which includes the Market Engagement Manager role, is responsible for product launches, B2B programs, sales enablement, Vitality engagement, and all producer and policyholder communications. The team works closely with brand, humanu2011centered design, digital, analytics, and integrated production to shape our marketing narrative, deliver connected customer experiences, and demonstrate the business impact of marketing. Position Responsibilities: + Build and execute marketing programs that grow adoption of life insurance products for the Mass Affluent market. + Develop marketing plans tailored to our distributors, including marketing materials, webinars, digital assets, newsletters, and media assets. + Partner with distribution teams to support an u201calways onu201d marketing funnel: field content, digital campaigns, thought leadership, case studies, and demand generation tools. + Leverage Gen AI to create personalized content and develop data-driven strategies for specific customer segments. + Develop compelling marketing content, including brochures, presentations, web content and social media posts, ensuring a consistent message and alignment with brand standards. + Utilize insights from market research and analysis to identify trends, customer needs, and the competitive landscape to inform marketing strategies. + Measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for improvement, and adjusting strategies as needed to optimize results. + Ensure all marketing activities and materials comply with legal and compliance requirements. + Build and maintain strong relationships across sales, product, legal, compliance, and external producers and distributors. Required Qualifications: + The ideal candidate will have a strong background in campaign management in the life insurance space and will be passionate about bringing excitement to these experiences. + Minimum of a bacheloru2019s degree in marketing, sales, or related field of study, MBA a plus. + 7-10 years of experience in a marketing manager or account management role with at least 5 years of experience in life insurance products. + Strong understanding of different types of life insurance products and Mass Affluent market. + Experience working directly with distribution partners (BGAs, IMOs, and wholesalers). + Proven track record of developing and executing successful marketing strategies sales-facing programs and producer enablement tools. + Ability to simplify complex product details for real-world conversations. + Strong understanding of life insurance and other financial products, market dynamics, and regulatory requirements. + Excellent communication, presentation, writing, and interpersonal skills. + Proficient in digital marketing, email marketing, and social media. + Knowledge of using Generative AI tools to drive business growth and innovation. + Able to work independently and collaborate across teams with competing priorities. + Exceptional project management skills. + Analytical and data-driven, leveraging the expertise of the analytics team to assess and optimize past results to inform future decisions. When you join our team: + Weu2019ll empower you to learn and grow the career you want. + Weu2019ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, weu2019ll support you in shaping the future you want to see. _If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD._ #LI-Hybrid #LI-JH The role being advertised is an existing vacancy. Acerca de Manulife y John Hancock Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera mu00e1s fu00e1cil y a vivir mejor. Para obtener mu00e1s informaciu00f3n acerca de nosotros, visite . Manulife es un empleador que ofrece igualdad de oportunidades En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retenciu00f3n de talento, el ascenso y la remuneraciu00f3n, y administramos todas nuestras pru00e1cticas y programas sin discriminaciu00f3n por motivos de raza, ascendencia, lugar de origen, color, origen u00e9tnico, ciudadanu00eda, religiu00f3n o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientaciu00f3n sexual, caracteru00edsticas genu00e9ticas, condiciu00f3n de veterano, identidad de gu00e9nero, expresiu00f3n de gu00e9nero, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajaru00e1 con los solicitantes que requieran una adaptaciu00f3n razonable durante el proceso de solicitud. Toda la informaciu00f3n que se haya compartido durante el proceso de solicitud de adaptaciu00f3n se almacenaru00e1 y utilizaru00e1 de manera congruente con las leyes y las polu00edticas de Manulife/John Hancock correspondientes. Para solicitar una adaptaciu00f3n razonable en el proceso de solicitud, envu00edenos un mensaje a . Ubicaciu00f3n principal Boston, Massachusetts Modalidades de Trabajo Hu00edbrido Se prevu00e9 que el rango salarial estu00e9 entre $92,475.00 USD - $160,290.00 USD Los empleados tambiu00e9n tienen la oportunidad de participar en programas de incentivos y recibir una compensaciu00f3n vinculada al rendimiento empresarial e individual. El salario real variaru00e1 segu00fan las condiciones del mercado local, la geografu00eda y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educaciu00f3n/formaciu00f3n. Si solicitas este puesto fuera de tu ubicaciu00f3n principal, por favor escru00edbenos a para conocer el rango salarial correspondiente a tu ubicaciu00f3n. Manulife/John Hancock ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontolu00f3gicos, de salud mental, oftalmolu00f3gicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopciu00f3n/subrogaciu00f3n y bienestar, y planes de asistencia al empleado/familiar. Tambiu00e9n ofrecemos a los empleados admisibles varios planes de ahorro para la jubilaciu00f3n (incluidos planes de ahorro 401(k) o de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educaciu00f3n financiera. Nuestro generoso programa de du00edas libres pagos en EE. UU. contempla hasta 11 du00edas festivos, 3 du00edas personales, 150 horas de vacaciones y 40 horas de licencia por enfermedad (o mu00e1s cuando lo exija la ley) por au00f1o, y ofrecemos todos los tipos de licencias contempladas por la ley. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (. Conozca sus derechos ( Permiso Familiar y Mu00e9dico Ley de Protecciu00f3n del Empleado contra el Examen Poligru00e1fico ( Derecho al Trabajo Verificaciu00f3n Electru00f3nica (E- Verify ) Transparencia Salarial (English_formattedESQA508c.pdf) Company: John Hancock Life Insurance Company (U.S.A.)