Job Title

Job Description The Media Governance & Strategy Assistant Manager plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests that deliver actionable, repeatable insights at enterprise scale. This position ensures that all paid media tests have a focused purpose and align with the overarching goals and objectives of GM Media, while requiring strong collaboration with GM brand media, analytics, research, audience development, and all agency partners. You will demonstrate excellent communication skills, a data-driven approach to evaluating test viability and scalability, a deep understanding of media, data, and technology ecosystems, and the ability to provide concise feedback and clear, organized direction to a diverse set of internal stakeholders, external agencies, and vendors. What Youu2019ll Do: + Provide governance and strategic guidance to GM and agency teams on paid media testing, shaping direction and ensuring disciplined execution against priority learning agendas. + Manage a comprehensive paid media testing tracker, including test details, timelines, results, and insights. + Partner with brand media teams to understand goals and objectives and ensure tests align with paid media investment strategies. + Evaluate and manage testing briefs to confirm proposals are logical, aligned with priority objectives, non-redundant, and scalable across the enterprise. + Collaborate closely with GM research and analytics teams to ensure rigorous test structure, design, and measurement. + Propose and shape new paid media tests that uncover opportunities to improve media effectiveness and efficiency. + Synthesize test-and-learn insights into enterprise guardrails and a forward-looking roadmap for advancing paid media testing . Your Skills & Abilities: + 7+ years of paid media experience, preferably in digital marketing, media planning, or an advertising agency environment. + Bachelor Degree required + Comprehensive understanding of marketing principles, media channels and audience segmentation. + Familiarity with data analysis tools, ad platforms and marketing technology stacks. + Strong analytical skills, including use of data, and analytics tools to design tests, interpret results, and optimize performance. + Proven ability to lead large, complex initiatives and influence cross-functional teams, including indirect reports. + Excellent written and verbal communication skills, with a track record of distilling complex data into clear, actionable insights. + Skilled at building strong relationships and collaborating with internal and external stakeholders at all levels. + Proactive, organized self-starter with strong time management who thrives in a fast-paced, evolving media environment. What Will Give You A Competitive Edge: + 1-3+ years of media activation experience + Proven experience of using data to inform media testing and optimize campaign performance. + Desire to remain current in the media space through ongoing education and skill development. + Understanding of statistical concepts to design robust testing methodologies and interpret results. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day u2013 individually and collectively u2013 to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-beingu2013at work and at homeu2013so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (. 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Learn more about: Our Company ( Our Culture How we hireu200bu200bu200bu200bu200bu200bu200b ( Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations ( We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GMu2019s Talent Community () (. As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. 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