About Willow WealthWillow Wealth is a leading private markets investment platform. We believe that private market investment products should be a fundamental part of your portfolio. That’s why we’re expanding access to make it easier to get started. We partner with experienced investment managers to provide investors with a wide range of opportunities across real estate, venture capital, private equity, art, short-term notes, and more. All of our offerings are curated and vetted by our team to help investors diversify away from the stock market.About the RoleWe are seeking a strategic, data-driven Director of Performance Marketing to lead our paid media efforts and drive direct-to-consumer customer acquisition across digital channels. Reporting to the Chief Marketing Officer, this individual will own our full paid media strategy - from channel planning and budget allocation to campaign execution and performance analytics. This is a high-impact role that sits at the intersection of marketing strategy and financial services, requiring deep fluency in direct marketing acquisition alongside an understanding of the regulatory and compliance environment in which retail investment firms operate. Key ResponsibilitiesPaid Media Strategy & ExecutionOwn and manage the end-to-end paid media strategy across search, social (, Meta), display, programmatic, and affiliate marketingDevelop and execute data-driven acquisition campaigns targeting high-net-worth individuals (HNWIs) through direct digital channelsSet channel investment priorities,allocatemedia budgets efficiently, and continuouslyoptimizeforCAC and conversionLead campaign creative briefing and collaborate with internal and external design and content teams to develop compelling, compliantadcreativeCustomer Acquisition & Funnel OptimizationBuild and refine full-funnel acquisition strategies from awareness through conversion, partnering closely with the CRM and sales teamDevelop audience segmentation frameworks andtargetingstrategies to reach ideal investor profiles across digital channelsContribute to web strategy and conversion rate optimization in collaboration with product teamImplement andmaintainrobust attribution modeling to accurately measure cross-channel performanceAnalytics & ReportingDefine KPIs and build dashboards to track paid media performance, customer acquisition metrics, and ROI across all channelsDeliver regular performance reports and strategic recommendations to senior leadershipLead quarterly and annual paid media planning cycles, incorporating competitive intelligence and market trendsTeam & Vendor ManagementManage relationships with paid media agencies, ad tech vendors, and platform partners (Google, , Meta, etc.)Manage and mentor Media ManagerCollaborate with Brand and Creative teams to develop campaign materials and messagingPartner with Legal and Compliance to ensure all campaigns adhere to applicable SEC, FINRA, and marketing regulationsQualificationsRequired7+ years of experience in performance marketing or paid media, with at least 3 years in a director-level roleProventrack recordmanaging significant paid media budgets ($10M+) withdemonstrableimpact on customer acquisition and revenue growthDeepexpertisein at least three major paid channels: paid search, paid social, programmatic display, or content syndicationProficiencywith marketing analytics tools (e.g., Google Analytics 4, Looker) and ad platforms (Google Ads, Campaign Manager, Meta Business Suite)Strong analytical mindset with experience in attribution modeling, incrementality testing, and media mix optimizationExceptional leadership and people management skills witha track recordof building and developing teamsExcellent communication skills with the ability to present complex data and strategy clearly to senior stakeholdersPreferredDeep experience in financial services, fintech, wealth management, or a regulated industry is strongly preferredFamiliarity with direct-to-consumer marketing to HNW investors in a digital environmentExperience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot)Understanding ofSEC/FINRA marketing compliance requirements for investment advisersWhat’sin it for youCompetitive compensation package, including equityHealth, dental & vision coverage with FSA/HSA optionsUnlimited PTO401k matchCommuter benefitLife insuranceThis is a New York-based role. The base salary range for this position is USD150,000 to 200,000 annually, depending on experience and qualifications. This role is eligible for a discretionary bonus and equity compensation as part of the total compensation package.PI775e5283cc6c-30511-40289195
Job Title
Director, Performance Marketing