VF CORPORATION Director, Frontend, Content & Mobile App Engineering ABOUT VF CORPORATION Founded in 1899 and headquartered in Denver, Colorado, VF Corporation is one of the worldu2019s largest apparel, footwear, and accessories companies. VFu2019s portfolio of iconic outdoor, active, and lifestyle brands includes The North Face, Vans, Timberland, Altra, Smartwool, Icebreaker, Kipling, Napapijri, Eastpak, and JanSport . VF markets its products across the Americas, EMEA, and Asia-Pacific through wholesale partnerships, branded retail stores, and a growing direct-to-consumer ecommerce ecosystem. VF is in the midst of a significant transformation, focused on returning the company to sustainable and profitable growth through brand elevation, accelerated digital capability and cost optimization. This role sits at the heart of that transformationu2014leading the engineering teams that build every digital touchpoint where consumers discover, experience, and purchase VFu2019s brands. POSITION SUMMARY The Director of Frontend, Content & Mobile Engineering is a senior technology leader responsible for the strategy, architecture, and delivery of all consumer-facing digital experiences across VFu2019s multi-brand portfolio. This role owns the frontend engineering stack spanning brand ecommerce platforms native and hybrid mobile applications, headless content management systems, and emerging answer-engine and social commerce surfaces. You will lead a high-performing, cross-functional engineering organization that builds content-rich, brand-differentiated digital experiences at scale across all three of VFu2019s operating regions. You will champion an AI-first engineering culture, embedding generative AI, machine learning, and intelligent automation into how VF builds, tests, personalizes, and optimizes its digital storefronts and content pipelinesu2014from The North Faceu2019s performance-driven product storytelling to Vansu2019 culturally connected youth experiences to Timberlandu2019s heritage-rooted brand presence. This is a transformational leadership role for someone who is deeply passionate about the convergence of commerce, content, and technologyu2014and who sees AI not just as a tool but as a foundational capability that will reshape how consumers discover, experience, and purchase outdoor, active, and lifestyle products globally. STRATEGIC MANDATE Next-Generation Commerce & Content Experiences Across VFu2019s Brand Portfolio u2022 Define and execute a multi-brand frontend engineering vision that delivers differentiated, high-performance digital experiences for all VF brands across web, mobile, social commerce, and AI-powered answer engines (e.g., Agentic Checkout on Google AI, ChatGPT Shopping, Perplexity). u2022 Architect and evolve a composable, headless commerce frontend leveraging modern frameworks (Vue/React/Next.js, React Native) and MACH architecture principles (Microservices, API-first, Cloud-native, Headless) that enables rapid brand-specific customization on a shared platform foundation. u2022 Drive the adoption of structured content, semantic markup, and product knowledge graphs that make VFu2019s brand and product content discoverable, rank-able, and consumable by both traditional search engines and AI answer engines - a critical imperative as consumer discovery patterns shift. u2022 Pioneer rich, interactive product storytelling experiencesu2014including virtual try-ons for footwear, shoppable adventure content for The North Face, AI-generated editorial for Vansu2019 cultural campaigns etc. - that elevate each brandu2019s unique identity and drive conversion. AI-First Engineering Culture u2022 Embed AI and Gen AI capabilities across the frontend and content engineering lifecycle, including AI-assisted development (Copilot, Claude), automated testing, intelligent content generation. u2022 Partner with VFu2019s Data teams to integrate real-time personalization, recommendation engines, visual search, conversational commerce, into all consumer-facing surfaces -tailored to each brand. u2022 Lead the development of AI-native content pipelines that automate product description generation, image optimization, alt-text creation, social copy, and multi-language localization at scale. u2022 Evaluate, pilot, and scale emerging AI technologies (LLMs, multi-modal models, agentic AI workflows) to create competitive advantage in the consumer experience. Multi-Brand Platform Scalability & Regional Reach u2022 Build and maintain a frontend platform and multi-brand component design system that enables teams to launch, iterate, and customize experiences rapidly while preserving brand distinctiveness. u2022 Establish a content-as-a-platform strategy with centralized CMS, reusable modules, and brand-specific templating that supports rapid content creation across ecommerce, social (TikTok Shop, Instagram, Pinterest), email, and emerging channels. u2022 Ensure digital experiences are localized, performant, and culturally resonant across VFu2019s regions and drive operational efficiency through shared services, reusable libraries, and platform automation that reduce duplication without compromising the creative flexibility each brand requires. KEY RESPONSIBILITIES Engineering Leadership & Team Development u2022 Lead, mentor, and grow a globally distributed team of 50+ engineers across frontend web, mobile, and content engineering disciplines. Also Recruit and retain top-tier engineering talent with deep expertise in modern frontend architectures, mobile development, headless CMS platforms. u2022 Foster a culture of engineering excellence through quality standards, architecture reviews, technical mentorship, career development, and continuous learning programs aligned with VFu2019s values. u2022 Champion diversity, equity, and inclusion within the engineering organization, and building teams that mirror the global diversity of VFu2019s consumers. Technical Strategy & Architecture u2022 Own the frontend and content technology roadmap, aligning platform investments with VFu2019s brand strategies and emerging technology trends and drive architectural decisions around performance optimization, accessibility, internationalization, and security compliance. u2022 Lead the evolution of legacy frontends to modern, composable architectures with clear separation of concerns, robust API contracts, and CI/CD automation across VFu2019s brand and application portfolio. u2022 Establish and enforce engineering standards for structured data, markup, Open Graph, and content APIs that maximize discoverability on search, social, and answer engine platforms. Product & Cross-Functional Collaboration u2022 Partner closely with Product Management, UX Design, Brand Marketing, Merchandising, and Data teams to align technology delivery with consumer experience and commercial objectives. u2022 Collaborate with VFu2019s commerce engineering, infrastructure, and DevOps teams to ensure seamless integration, reliability, and scalability of the full commerce stack across all brands and regions. u2022 Work with Digital Marketing and SEO/AEO teams to optimize content delivery, page speed, and structured data for organic and paid performance. Delivery & Operational Excellence u2022 Drive agile engineering practices at scale, including sprint planning, release management, feature flagging, A/B testing, and progressive rollout strategies across VFu2019s brands and regions. u2022 Establish SLAs, observability, and performance monitoring for all frontend and mobile surfaces - owning incident response and rapid resolution for consumer-facing platform issues. u2022 Manage engineering budgets, vendor relationships (CDN, CMS, Mobile), and build-vs-buy decisions for the frontend technology ecosystem, optimizing for VFu2019s cost transformation goals. QUALIFICATIONS Required u2022 12+ years of progressive software engineering experience, with at least 5 years in senior engineering leadership roles (Director or above) managing large, globally distributed teams. u2022 Track record of driving engineering culture change, particularly around AI adoption and developer experience improvements. u2022 Hands-on experience with LLM integration, prompt engineering, RAG architectures, and AI agent frameworks in production systems. u2022 Deep technical expertise in modern frontend technologies: Vue, React, Next.js, Node.js, GraphQL, headless CMS platforms (Coremedia, Contentful, or equivalent). u2022 Proven experience building and scaling native mobile applications (iOS/Android) using React Native. u2022 Strong track record of delivering high-performance, content-rich ecommerce experiences at scale within multi-brand, multi-region, or marketplace environments. u2022 Demonstrated experience integrating AI/ML capabilities into consumer-facing products, including personalization, recommendation systems, conversational AI, or generative content workflows. u2022 Expertise in composable/MACH architecture patterns, API-first development, micro-frontend strategies, and headless commerce platforms (Shopify Hydrogen, Salesforce Commerce Cloud). u2022 Experience with structured content strategy, SEO technical optimization, and emerging answer engine / AI search platform requirements. u2022 Strong understanding of web performance optimization, accessibility standards, and cross-browser/cross-device testing methodologies. u2022 Excellent communication and executive presence, with the ability to influence C-suite and brand president-level stakeholders and translate technology strategy into business outcomes. u2022 Familiarity with social commerce platforms (TikTok Shop, Instagram Checkout, Pinterest Shopping) and their technical integration requirements. u2022 Experience with design systems at scale (e.g., Storybook, Figma-to-code pipelines, token-based theming across multiple brands). u2022 Understanding of global ecommerce logistics, localization, and compliance requirements across VFu2019s key markets. u2022 Bacheloru2019s degree in Computer Science, Engineering, or a related field. Masteru2019s degree preferred. #LI-JB2 Hiring Range : $190,080.00 USD - $237,600.00 USD annually Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. _P_ _lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._ _At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individualu2019s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at_ _ _. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law._ _Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._ VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
Job Title
Director, Frontend, Content and Mobile App Engineering