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Job Title


Principal Tech Program Manager, Amazon Demand Tech Campaign Creation


Company : Amazon Advertising LLC


Location : New York City, NY


Created : 2026-04-24


Job Type : Full Time


Job Description

Amazon Ads is seeking an exceptional Principal Technical Program Manager to drive strategic technical initiatives across our advertising campaign creation technology platform. This role will lead complex, cross-organizational programs that directly impact how millions of advertisers reach customers globally through Amazon's advertising solutions including Sponsored Products, Sponsored Brands, Amazon DSP, and emerging ad technologies. The role requires influencing agentic campaign experience strategic direction across multiple VP-level organizations within Ads, balancing near-term delivery with long-term agentic evolution. As a Principal TPM, you will own the planning, execution, and delivery of large-scale technical programs that span multiple engineering teams, product organizations, and business stakeholders. You'll work at the intersection of advertising technology, machine learning, and distributed systems to solve ambiguous problems that shape the future of digital advertising.Key job responsibilitiesOwn end-to-end program management for strategic advertising technology initiatives spanning multiple teams and organizationsDrive technical strategy and roadmap alignment across engineering, product, science, and business teamsLead cross-functional teams through complex technical challenges in areas such as ad serving, campaign management, measurement, and optimizationEstablish program governance, metrics, and reporting mechanisms to ensure visibility and accountability at the VP levelIdentify and mitigate technical and operational risks across large-scale distributed systems serving billions of ad requests dailyPartner with engineering leaders to influence architecture decisions and ensure scalability, reliability, and performanceBuild and maintain relationships with senior stakeholders across Amazon Ads, AWS, and Retail organizationsDrive operational excellence through process improvements, automation, and best practicesMentor and develop other TPMs across the organizationRepresent Amazon Ads technical programs in executive-level reviews and planning sessionsBASIC QUALIFICATIONS- 10+ years of working directly with engineering teams experience- 10+ years of technical product or program management experience- 5+ years of software development experience- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems- Experience managing programs across cross functional teams, building processes and coordinating release schedules- Experience owning/driving roadmap strategy and definitionPREFERRED QUALIFICATIONS- 10+ years of hands-on work managing complex technology projects experience- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedulesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers.