REQUIRE SKILLS & ABILITIES: Strong writing, editing, and storytelling skills with ability to adapt tone for multiple audiences. Strong organizational and project management skills. Ability to manage multiple priorities in a deadline-driven environment. Familiarity with Medicare and Medicaid marketing guidelines and compliance requirements. Experience with video, multimedia content coordination, or vendor management (not primary creator). Knowledge of marketing automation platforms and social scheduling tools (e.g., Hootsuite, Sprout). Understanding of user experience (UX) and digital engagement best practices. Experience collaborating with graphic designers, agencies, or external vendors. EDUCATION & EXPERIENCE: Bachelors degree in Marketing, Communications, Journalism, Digital Media, or related field (or equivalent experience). Minimum of 3+ years of experience in digital content, social media, or content marketing. Experience managing multi-channel content (web, email, social, intranet) Working knowledge of: * Content Management Systems (e.g., WordPress, Drupal). * Email marketing platforms (e.g., Mailchimp, Constant Contact). * Social media platforms (Facebook, LinkedIn, Instagram, X). Basic knowledge of: * SEO and content optimization. * Web analytics tools (e.g., Google Analytics). Experience within the healthcare or insurance industry preferred.
Job Title
Digital Content & Media Specialist