Job Title

Introduction A career in IBM Product Marketing means helping shape the industryu2019s AI and Hybrid Cloud narrative. You are the voice of the customer and responsible for messaging & positioning, core content & collateral and the product launch moments to jumpstart the sales process. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your role and responsibilities We are seeking an energetic, innovative, and experienced Senior Product Marketing Manager to join the IBM Software Product Marketing team, responsible for Mainframe Modernization & Z Software (innovative software built specifically for IBM's mainframe). As a Senior Product Marketer, you will be an expert in mainframe software, our clients, and the market. This role will be squarely responsible for creating the value proposition for IBMu2019s Z software and leading the cross-platform positioning of its key segments u2014 Application Development, Data, Security, and Operations Management.You will lead cross-platform launches, positioning, and product activation u2014 working with customers and products to define requirements and our story in market. You will collaborate with teams across geographies, including Marketing, Product Management, and Sales. In your work with product management, you will inform the roadmap and ensure weu2019re able to convey the right business value to target personas as we go to market. In your work with corporate marketing and sales you will develop the go-to-market strategy, accelerate velocity, and improve conversion through each stage of the sales the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, win loss rate, analyst ranking, and social influence.Your primary responsibilities include:u2022 Expertise in your product space (Z Software), our clients, and the marketu2022 Act as the market catalyst for Z Software, providing guiding views on key problems, competitors, and differentiators grounded in datau2022 Develop product positioning and go-to-market that highlights the business value of Z Software to drive growth and client engagementsu2022 Create messaging, including point of views, strategic messaging, and leadership proof points to improve the IBMu2019s market positionu2022 Presence in market with clients and prospects in meetings and at eventsu00b7 Interface closely with senior leadership to drive high-priority initiatives, shaping strategy, aligning stakeholders, and ensuring successful execution across the businessu00b7 Lead and guide a team of Product Marketing Managers on key initiatives, providing direction, setting priorities, and driving alignment to deliver high-impact outcomes without direct reporting responsibilityu2022 Identify opportunities and distinctive competencies for Z Software and key software segmentsu2022 Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBMu2019s offeringsu2022 Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings Required technical and professional expertise u2022 8+ years of experience in technology, B2B products and/or product marketing (leading segments, products, or portfolios)u2022 Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositionsu2022 Experience creating marketing business plansu2022 Ability to engage product managers and architects to translate technology into compelling marketing messageu2022 Ability to deliver technical content like product demos Preferred technical and professional experience u2022 Market understanding of the mainframe and AIu2022 Deep understanding of IT decision maker personasu2022 Experience developing compelling cross-product narrativesIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.