Job Title

Overview Summary of Position RequirementsThe Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation.  The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible. Responsibilities Primary Duties and ResponsibilitiesOversee the implementation and update Division's advertising, public relations and marketing strategy. Responsible for all mass and social media marketing including (Division) maintenance, corporate branding, and special events coordination.Partner in the development and execution of Realtor involvement and outreach programs.Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results. Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations sure that community and Welcome Home Center signage is compliant with Lennar branding. Work with the Director of Sales to manage and continuously develop the Divisions' Inventory Home Sales effortImplement the Divisions' "In-Site" presentations to assure on-time completion prior to new community openings. Partner with sales associates in researching and implementing new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaignsCommunicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trendsMonitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding)Model Merchandising - Insure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homesSupport the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist. Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division's management team to support business plan development, forecasting and future implementation. Utilize assessment results to decrease marketing spend#CB #LI-CI1Qualifications Education and Experience RequirementsBachelor's Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred. Homebuilding and/or Commercial Real Estate Experience Preferred. Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skillsMust be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations. Intermediate or Expert level knowledge of Microsoft OfficeExperience with Google Analytics, Sprinklr RequiredValid driver's license and good driving recordValid auto insurance coverageAbility to prepare written documentation and complete contract negotiationsPhysical RequirementsSome office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 50 pounds or less.  Finger dexterity is required to operate a computer keyboard and calculator.  Able to drive a vehicle.This description outlines the basic tasks and requirements for the position noted.  It is not a comprehensive listing of all job duties of the associate.Type Regular Full-Time