We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...Job DetailsKantar, the world's leading marketing data and analytics company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar's 25,000 people based in more than 100 countries help the world's leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.Job Title: Media MethodologistJob Location: Anywhere is the USA (Preferably closer to one of our office locations, New York, Chicago, Boston, San Francisco)About the team:Our media effectiveness colleagues are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.About the roleReporting to the Chief Media Solutions Officer in North America, the Media Solutions Methodologist is responsible for leading the advancement of Kantar's media effectiveness methodology. Kantar is advancing the approach to multi-channel measurement, and this role will be critical in developing the industry standard. The methodologist will collaborate with Product, Operations, and their respective teams, in addition to other key stakeholders. In this role, the methodologist will own decisions around Kantar's proprietary media measurement methodology and decisions in the following areas.Primary Responsibilities• Develop and implement next-gen media measurement frameworks and methodologies to evaluate the effectiveness of marketing campaigns • Collaborate with a cross-functional team to ensure research methodologies align with solution and project objectives o Develop and maintain project timelines in coordination with a cross-functional team • Present research findings and insights to clients and internal stakeholders in a clear and compelling manner • Stay up to date with industry developments and emerging media platforms to drive innovation and stay ahead of the competition Capabilities you will bring to the role: • Ability to work independently and as a part of a team • Experience with quantitative research methods • Strong attention to detail and ability to work with complex data• Excellent analytics and critical thinking skills • Proven experience in research design data collection and analysis • Deep understanding of the media landscape and media effectiveness measurement Capabilities• 15+ years working in the advertising ecosystem, digital media agencies, with a focus on media effectiveness measurement • Deep familiarity with research methodologies and protocols • Ability to communicate complex topics effectively • Data driven, performance media experience is required • SAS familiarity • An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box • Works effectively in a fast-paced, energetic team environmentKantar BenefitsWe provide a comprehensive, highly competitive benefits package, includingMedical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchTuition Reimbursement, Commuter benefitsUnlimited PTOWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we canunderstand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We're dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you're not an exact match, we'd love to receive your application and talk to you about this job or others at Kantar.Privacy and Legal StatementPRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.The salary range for this role in Chicago is $170,500 - $ 284,100 Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.#LI-JS3 #LI-Remote #LI-HybridLocationNew York, World Trade CenterUnited States of AmericaKantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
Job Title
Media Methodologist