About US:LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700+ clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree "” a Larsen & Toubro Group company "” combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit Code 1260323Work Location: Parsippany NJJob Description:The primary skill of Google Analytics 4 along with good to have knowledge around mParticle, Firebase, Branch Braze. The person needs to be hands-on regarding tagging related works and should be able to participate in design architecture discussions as needed.Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with client's objectivesTo have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).Set up AB or multivariate tests and provide reports on how they perform.Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)Suggest ways to increase customer acquisition, demand generation, and revenue.Expertise. Intermediate level in using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics.Benefitsperks listed below may vary depending on the nature of your employment with LTIMindtree ("LTIM"):Benefits and Perks:Comprehensive Medical Plan Covering Medical, Dental, VisionShort Term and Long-Term Disability Coverage401(k) Plan with Company matchLife InsuranceVacation Time, Sick Leave, Paid HolidaysPaid Paternity and Maternity LeaveLTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law.Safe return to office:In order to comply with LTIMindtree' s company COVID-19 vaccine mandate, candidates must be able to provide proof of full vaccination against COVID-19 before or by the date of hire. Alternatively, one may submit a request for reasonable accommodation from LTIMindtree's COVID-19 vaccination mandate for approval, in accordance with applicable state and federal law, by the date of hire. Any request is subject to review through LTIMindtree's applicable processes.
Job Title
Martech lead