Job Title

Our associates celebrate lives. We celebrate our associates.Consider the possibilities of joining a Great Place to Work!The Customer Data Platform (CDP) Manager will drive SCI's vision and implementation of a CDP. They will manage the roadmap and discovery for a groundbreaking product that will span multiple customer touchpoints and customer segments, coordinating efforts between IT partners, marketing technology leaders, Digital products, and stakeholders across the company. Marketing analytics and CDP at SCI are poised to make a significant impact on the consumer experience around death care as we are preparing to deploy personalization and data at a scale never before seen in the industry. This position will play a vital role in creating enhanced, personal, and exceptional experiences for families across North America by developing a deep understanding of business processes across Sales, Marketing, and Operations to enable data-driven targeting, reporting, and automation via the CDP. This role will influence sales results by enabling Marketing leadership to analyze and deploy personalization in an omni-channel environment.JOB RESPONSIBILITIESServe as a subject matter expert on the CDP, including teaching, training and documenting platform features and usability as well as remaining apprised of CDP trends and developmentsDrive growth and impact of the CDP with a focus on generating both financial return on technology investments and improvements to customer satisfactionMaintain internal stakeholder relationships, and serve as the primary day-to-day contact with CDP vendor and marketing teams. Work cross-functionally to continuously expand usage and engagement so that SCI leverage the CDP to its highest potentialCoordinate and oversee the process of implementing the CDP platformOversee CDP Data Science teamDevelop a backlog of CDP enhancements and manage prioritization with the CDP vendor and internal stakeholdersManage program accessibility, settings, internal user support, and training to drive utilizationDevelop and maintain governance procedures to support users and consumer experiencesEvaluate changing organization capabilities and tools to identify new ways for the CDP to provide richer analyses or empower greater customer engagementEnable Marketing analytics implementation and operationsOversee customer acquisition and engagement campaign ideation, development, and executionThis is not intended to be an all-inclusive list of the essential functions or duties related to this jobMinimum Requirements Education Bachelor's degree in Marketing, Computer Science, Statistics, Mathematics, Economics or a related disciplineExperienceA minimum of 3 years in sales & marketing or Digital technologies, IT, or equivalent experience in a related field.Knowledge, Skills and AbilitiesResults-oriented collaborative team player with a keen ability to demystify data and streamline processes.Experience coordinating technical product design and internal user management involving customer-facing applicationsExpert user of CDP platforms (Treasure Data Preferred)Salesforce CRM experience a plusExperience developing integration technologies within data platforms to support customer experience strategies and solutionsData visualization experience in tools such as PowerBI or TableauUnderstanding of identity resolution strategies and solutionsExperience with both API and batch integration approachesAwareness of agile development and support methodologiesExperience organizing and facilitating discovery and business requirement captureStrong cross-functional collaboration experience with the ability to manage conflicting priorities across partnersWorking knowledge of data pipelines, data warehousing, and data lake principlesProficiency in SQLQuery languagesAbility to manage multiple projectsHigh attention to detailWork Conditions Work EnvironmentWork indoors during all seasons and weather conditionsLimited amount of travel to the corporate offices required if working remotelyStandard business dress is required. Work PosturesSitting continuously for many hours per day, up to 6 hours per dayPhysical DemandsPhysical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usageWork HoursWorking a number of evenings every month, beyond "standard" hours