COMPANY OVERVIEW -Since launching in 2016 with our original breakout hit and #1 Best-Selling party game What Do You Meme?®, our catalog and offerings have grown significantly. We now have over 150 products, from adult party games and family-friendly games, to wellness, plush, pet products, and more. It was time for a name that better reflects everything we're now proud to offer. In short, we design and create ridiculously relatable products.We've sold millions of products in 45 countries, our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We're excited to continue to innovate and achieve equal success in more categories.You can now find us online at and follow us on Instagram at @byrelatable.Summary:The Associate Brand Manager is a critical role responsible for supporting the development and launch strategy of new products. The Associate Manager will assist in managing the product development process, coordinating cross-functional teams, and ensuring the timely delivery of high-quality products. This position requires strong project management skills, attention to detail, and the ability to collaborate effectively with various stakeholders.Responsibilities:BrandMarket Research and Analysis Responsibilities:Conduct market research and competitive analysis of designated programs: demographic, category, competition, pricing, store checks, trend, and white space.Assist with competitor analysis monthly: NDR report, competition report, comp shopping, Circana analysis.Responsible for recurring reporting, such as POS.Conduct customer surveys to gather insights for product development and marketing: brand awareness, shelf appeal, purchase intent, product title, and messaging.Assist with the presentation of new product launches to the partners and sales teams as needed.Sales Tools and Support Responsibilities:Oversee the maintenance of sales tools for the Brand department: digital and printed catalog, sell sheets, and line lists.Assist higher-level brand managers where necessary: product development, market research, pitch decks (outline structure, creative assets gathering, SKU set up details; item number, UPC, case pack, components, etc.).ProductSupport the end-to-end product development process, from concept to launch, ensuring adherence to the timelines and objectives of your designated programs.Help develop and refine processes for reporting, approvals, and status updates to drive PD efficiency within the Brand department.Assist with the product requirements, features, specifications, and QC requirements at the start of a project, and get sign-off from your manager.Coordinate item setup, approvals, and maintenance of your designated programsCompletes BOM's, and finalizes costingItem # and UPC requestCommunicate with factories Design and spec file maintenanceMaster spec sheet upkeepSample approvalsCoordinate with cross-functional teams, such as engineering, design, quality assurance, operations and sales to ensure efficient execution of product development tasks.Drive the product development schedule through weekly follow ups with team members and updating of milestone report.Liaison with proofreading, external editing, sensitivity checks and legal service related to product development.Manage and maintain the Brand department's Artwork Updates Sheet for cross-functional partners.Adhoc projects and reporting analysis as neededProgram OwnershipOversee the end-to-end product development and brand management process for the following programs:International localization programSpecialty programs: Costco, BJs, 5 Below, Walgreens,and in-isle PDQs for retailers such as Target, and Walmart.Product refreshes (Misc. assortment of SKUS)Manage the Relatable image databaseThis Could Be You If:BA in Marketing or Product DevelopmentThree (3) plus years of consumer product management experience in a new product-oriented industry, preferably with Games or Toys. Other areas we would consider our entertainment, fashion, electronics, or other pop culture-related productStrong analytical skills.A keen eye for design, detail, and spotting trends.Proactive self-starter who can work independently andor as part of a team.Strong interpersonal and communication skills with the desire to build working relationships.Be adaptable to shifting priorities and vigilant to keep projects moving forward to hit deadlines.Excellent time management and organizational skills with the ability to juggle multiple priorities.Excellent follow-through skills with strict attention to detail and accuracy.MS Office efficient: Focus on Excel and PowerPoint.G-Suit efficient: Focus on Sheets, Slides & Drive.Ideal:Frequently plays games with friends and family.Enjoys keeping up with trends and pop-culture.Enjoys making pensation:The salary range for this role is $75,000 - $90,000.00 annually plus bonus eligible. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee's pay position within the wage range will be based on several factors, including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range mayalso be modified in the future.Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, Relatable does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, Relatable will not discriminate against any applicant or employee because they are disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by Relatable for the job.
Job Title
Associate Brand Manager