Job Title

Associate Brand Manager (On Site - Lancaster, SC)Optomi, in partnership with an industry leader within veterinary sciences is seeking an Associate Brand Manager for their Lancaster, SC location! This Brand Manager will be responsible for assisting in the development and execution of brand plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, and traditional media. Additionally, this Associate Brand Manager will conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy and product development. This right Brand Manager will possess 2+ years of experience in brand management and marketing preferably in consumer packaged goods.What the right candidate will enjoy!Full-time, direct hire opportunity!The opportunity to work for one of the most successful veterinary sciences companies in the country!Fun, dynamic work culture!The ability to make an impact on the organization from day one!The ability to work in an extremely crucial role for a fast-growing company!Experience of the right candidate:2-3 years of experience in brand management or marketing, preferably in consumer packaged goods or pet products.MBA a plus.Strong analytical skills with experience in market research and data analysis.Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.Strong project management skills with the ability to manage multiple projects simultaneously.Self-motivated, proactive, and able to work independently with minimal supervision.Passion for pets and the pet industry is a plus.Must possess strong organizational, execution, and leadership skills with the ability to multitask in a fast-paced environment.Responsibilities of the right candidate:Assist in the development and execution of brand plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, and traditional media.Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy and product development.Collaborate with cross-functional teams, including product development, sales, and creative teams, to ensure brand consistency and alignment with business objectives.Work closely with internal and external agencies and vendors to develop marketing materials, packaging, and other brand assets.Monitor and report on brand performance and KPI's, including sales, market share, and customer feedback.Manage project timelines and budgets to ensure timely and successful execution of brand initiatives.Assist with the development of the brand standards and design language and ensures consistency with brand positioning.Act as the brand ambassador for various brands and will assist with the preparation of the training and education of products.Will assist with the training of customer service on new products.Responsible for specific tradeshow coordination and implementation as required by the business unit.Perform other assigned duties as may be required in meeting company objectives.Regular Attendance Required.