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Job Title


Marketing Coordinator


Company : Salt


Location : Culver City, CA


Created : 2024-04-23


Job Type : Full Time


Job Description

Join Our Team as a Video Marketing Lead!Ensure you read the information regarding this opportunity thoroughly before making an application.Are you passionate about leveraging video content to captivate audiences worldwide? Do you thrive on crafting compelling marketing campaigns that drive engagement and boost subscriber numbers? If so, we have the perfect opportunity for you!Role Title: Video Marketing LeadResponsibilities:Develop globally relevant consumer-facing messaging and key value proposition frameworks to drive awareness of video services in our TV app.Deliver marketing campaigns and programs that increase subscriber and user engagement.Partner with cross-functional teams to execute campaigns across our owned marketing channels such as organic social, email, in-app tactics, and other ecosystem opportunities.Collaborate with external third-party content partners on marketing programs.Shape geo-specific messaging and creative in collaboration with international teams.Drive consistency of our TV app's identity and messaging across all consumer-facing channels.Manage TV marketing budget tracking, cross-functional alignment, and influence investment decisions.Collaborate with Video Content and Business teams to establish TV benchmarks and success criteria, tracking and measuring success on a regular basis to share across the organization.Skills:10+ years of relevant marketing experience within the video subscription space with a solid analytical foundation.Experience in launching multi-channel marketing campaigns in coordination with several teams.Strong marketing analytical acumen with the ability to both brief in analytical assessments and draw out key insights from results.Excellent relationship management abilities with strong interpersonal communication skills.Strong presentation skills with experience crafting Keynote presentations for marketing strategy and planning.Genuine passion for and knowledge of digital media distribution, film, and TV.Join our dynamic team and play a pivotal role in shaping the future of video marketing. If you're ready to make an impact, apply now!